DIGITALIZATION OF THE INSURANCE MARKET OF UZBEKISTAN: TRENDS AND INNOVATIVE TECHNOLOGIES

Abstract

The purpose of the article is to scrutinize theoretical and practical principles of digitalization and identify its main trends in the insurance market of Uzbekistan. Digitalization has been defined as not just digitization of information and its distribution using modern telecommunication channels, but as a process of application of modern telecommunication and innovative technologies destined to improve customer service for an insurance company. Taking into account current practices in the field of insurance we have identified and analyzed such main innovative technologies as websites, social networks, chat bots, video hosting, video telephony, cloud technologies and etc. The share of insurance companies having website accounts makes 80% of the total number of insurers listed on the State Register of Financial Institutions in Uzbekistan. Based on the information posted on the official websites of insurance companies, we have reviewed the use of individual elements of innovative technologies. On this basis, there have been six main trends in digitalization of the insurance market identified, with: digitalization as a new domain in shaping of the insurance market, has just started up in Uzbekistan, and is rapidly developing; expansion of the digital insurance system, which includes a whole range of new services offered by insurance companies to potential clients and existing insurers; forming of a mobile insurance system by means of mobile applications; introduction of telematics; use of automated systems for insurance services and cloud technologies.