FUNDAMENTALS OF HR MARKETING RESEARCH OF THE RURAL LABOUR MARKET IN LABOUR-SURPLUS REGIONS

Abstract

The article outlines the methodological foundations of HR marketing research of the rural labour market in labour-surplus regions of the Republic of Uzbekistan in the conditions of the functioning of a socially oriented market economy. The work examines the interrelated stages of HR marketing research in order to obtain reliable marketing information about the demand and supply of labour in the rural labour market: identifying problems and forming the goals of HR marketing research, collecting and analyzing information on the main elements of the rural labour market, determining the volumes and reasons disproportions between the demand and supply of the rural labour force, determining the scale, forms and causes of rural unemployment, developing targeted measures to reduce rural unemployment and improving its qualifications, determining the volumes and structures of new specialties and professions required, reconciling the proportions between the demand, supply and price of labour villages, multivariate forecast for the main components of the rural labour market, production, placement and sale of advertising products and preparation of strategic plans for marketing activities of rural employment promotion centers.